Transform SR Brands LLC

It's the question on many branded manufacturers’ minds at the moment. Either you’re starting to think about ways to sell directly to consumers, or you’re brainstorming ideas to enhance your online strategy. E-commerce has shaken up the traditional model of selling solely to wholesalers and retailers. It’s also presented brands with new ways to engage with consumers and increase sales.

Hoffman Estates, Ill. -- Sears Holdings Co. on Thursday reported its 11th consecutive quarterly loss, posting a loss of $159 million for the fourth quarter, down from loss of $358 in the year-ago period, amid cost reductions.

The struggling chain saw its losses for the full year widen to $1.7 billion from $1.4 billion, marking its fourth straight year of decline. Total long-term debt rose to $3.2 billion from $2.9 billion a year earlier.

Best Buy is looking to drive growth through innovation by opening a new technology center in the Seattle area this spring.

The company joins a growing array of retailers, including Staples and Sears, that have been opening or expanding offices in Seattle in order to tap into the city’s wealth of tech talent.

By Shah Karim, Saferock

If it hasn't done so already, the consumer experience will undoubtedly include omnichannel shopping, mobile, and social media as part of what consumers do naturally. Based on this inevitable evolution of how customers engage with retailers, here are seven retail “megatrends” which will become reality by 2020.

Sears Holdings continues to lose money –- lots of it –- and same store sales declined again during the holidays, but the severity of the company’s losses have diminished, which has Chairman and CEO Edward Lampert believing further improvement is coming as the company transforms to what he calls “a leading integrated membership-focused company.”  

While Kmart has been closing many of its stores as it seeks to restructure the company, the retailer has quietly launched a pilot program to re-brand itself as K-Fresh.

The Chillicothe Gazette reports that the Kmart on North Bridge Street in Chillicothe, Ohio, has scaled back its hours and grocery offerings in preparation for its switch from a 24-hour supercenter to the retail chain's new K-Fresh concept.

New York -- The Kmart store in Chillicothe, Ohio, has scaled back its hours and grocery offerings in preparation for its switch from a 24-hour supercenter to the retail chain's new K-Fresh concept, according to a report by the Chillicothe Gazette.

The newspaper reports that the K-Fresh concept has been piloted at two stores, one in suburban Chicago and another in Hawaii.

Ann Arbor, Mich. - Customer satisfaction with retail is down for the first time in four years. According to a report by the American Customer Satisfaction Index (ACSI), all brick-and-mortar retail categories show weakening or flat customer satisfaction for the fourth quarter of 2014.  Internet retail satisfaction, however, is up from the same quarter in 2013.