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Target taps new information chief amid continued security enhancements
Effective May 5, Bob DeRodes will lead Target’s information technology transformation as EVP and chief information officer, as the retailer continues to recover from the data breach late last year.
Target also provided details on additional security enhancements it has made following that breach — which reportedly resulted in the theft of 40 million credit and debit card records and 70 million other records of customer details — and shared plans to incorporate MasterCard chip-and-PIN technology across its REDcard portfolio.
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Kimberly-Clark leverages social media in integrated campaign
Kimberly-Clark has teamed up with Grammy-nominated singer-songwriter Christina Milian to launch an integrated Celebrate Family UNity ("FUN") platform that leverages social media to not only retain existing consumers but also to reach out to new ones.
An integral part of the program is the Family UNity ("FUN") Song web app where families can customize their own "FUN song," share it on social media and download it as a ringtone.
