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Kimberly-Clark leverages social media in integrated campaign
Kimberly-Clark has teamed up with Grammy-nominated singer-songwriter Christina Milian to launch an integrated Celebrate Family UNity ("FUN") platform that leverages social media to not only retain existing consumers but also to reach out to new ones.
An integral part of the program is the Family UNity ("FUN") Song web app where families can customize their own "FUN song," share it on social media and download it as a ringtone.
