Former Macy’s and Target merchant joins Evine Live

Evine Live, the digital commerce company formerly known as ShopHQ, named Penny Burnett senior vice president and chief merchandising officer.

In her new role, Burnett will report to Mark Bozek, CEO of Evine live, a digital commerce company that offers customers multiple ways to shop and interact via television, online and on mobile devices in merchandise categories such as home, beauty, health and fitness, fashion and accessories, jewelry and watches and consumer electronics.

She most recently served as vice president of merchandising for Li & Fung’s Global Brands Group for the past five years, managing the merchandising strategy for new acquisitions and overseeing merchandising for the kids' and young men's businesses. Prior to that, she was the vice president of sales and merchandising for Guggenheim Partners on the Lionel brand. She also held merchandising roles at Macy's and Target.

"I believe Penny's strong track record building businesses across broad categories of product positions her well to lead Evine Live's efforts to expand our roster of proprietary brands and diversify our product mix," said Bozek. "Penny's retail and wholesale experience and her proven ability to drive both top line sales and profit should further our growth strategy."

The Minneapolis-based company changed its name to Evine from ShopHQ last November following the appointment of Bozek as CEO in June 2014. "I could not be more thrilled to join the Evine Live family. As a merchant, it's exciting to join a company distinguished for its vibrant approach to a wide range of products," said Burnett. "The future of Evine Live is very exciting and I'm looking forward to joining a top-notch leadership team in such a dynamic organization poised for growth."