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Target adds mobile games to digital strategy
Target has been ramping up digital efforts for a few years now, but its Digital Vendor Marketing (DVM) team is putting the retailer on the mobile games map.
Target sees mobile games as an opportunity to directly reach customers and showcase the brands and vendors on its store shelves.
“We’re really focused on creating great games for guests that are simple, yet challenging enough to make you want to play again and again,” says Dawn Block, who oversees the DVM team as a VP of Target.com and mobile.
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Survey: Traditional grocery stores losing favor
New York -- Traditional retail categories are increasingly blurring, and more and more shoppers are turning to drug stores and other types of outlets to buy groceries, according to a survey of Millenial, Gen X and Baby Boomer consumers. The study was conducted by retail design firm King Retail Solutions in conjunction with the University of Arizona Center for Retailing.
