Target, Inc.

Chicago -- Shoppers are making retailers wait for the back-to-school rush.

The majority (65%) of shoppers will start back-to-school shopping in the next few weeks, according to JLL’s Back-to-School Survey, which also revealed that 88% of shoppers will shop at a brick-and-mortar store for either school supplies or clothing, placing minimal online orders for merchandise.

Minneapolis -- Parents and others shopping for toys at Target will no longer be offered product suggestions based on gender.

The retailer announced it plans to start removing gender-based signage in several departments, including toys, bedding and entertainment. Target said it made the decision after feedback and suggestions from customers.

Retailers know the power of social media in influencing customer attitudes, but how many of them change their merchandising strategy seemingly based on one tweet?

New York -- Target Corp. is going interactive on the pages of Vogue’s September issue.

The discounter will run an advertising campaign in Vogue that utilizes Shazam’s new visual-recognition technology and makes print ads shoppable through a consumer’s smartphone, the New York Times reported.

Some 100 Target products appear in the company’s Vogue ads, with roughly 30 available to buy using “shop now” buttons on the Shazam-enabled online site, according to the report.

Minneapolis -- Target Corp. has made its first major foray into beacon technology as the retailer continues to look for ways to enhance the in-store shopping experience with digital tools.

The retailer announced it is testing beacons at 50 stores nationwide, including locations in Chicago, Denver, Minneapolis, New York City, Pittsburgh, Portland, San Francisco and Seattle. The company said it plans to expand the service to more stores later this year.

Target has become one of the largest retailers to enhance the in-store shopping experience while simultaneously bridging its physical and online experiences with new technology. 

Minneapolis – Target Corp. is offering a limited-time promotion aimed at back-to-school shoppers that provides free shipping for all U.S. online orders. The promotion, which runs through Aug. 15, also includes free returns on all orders, with some restrictions on oversize items.

Eliminating the multiple nameplates under which Target operates various store types is Chairman and CEO Brian Cornell’s latest move to simplify the retailer’s operations and identity.