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Target changes store pickup game in N.Y.C. area


Target customers at select stores in New York and New Jersey won’t have to get out of their cars anymore to pick up online orders.

Curbside, a California-based startup, announced that it has expanded its curbside pick-up service to New York and New Jersey with the rollout of 10 new Target locations. Until now, Curbside had been available only in the San Francisco area.

The service allows consumers to shop directly from their mobile phones and pick up right in front of the store without having to find items on shelves, wait in checkout lines or deal with parking. The service and app are both free and the company does not mark up store prices.

"We know today’s consumers are looking for faster and more convenient ways to shop,” said Casey Carl, Target’s chief strategy and innovation officer. “That’s why Target is constantly exploring new ways to improve the shopping experience and save our guests time and money. Curbside has proven popular among our Bay Area guests, and we’re excited to expand the service to guests in New York and New Jersey.”

Using proprietary location technology to provide a seamless and reliable handoff of goods in front of the store. The Curbside system notifies staff when shoppers are on approach.

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