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Survey: Which retailer will dominate online holiday shopping?
A familiar name factors heavily into the online holiday shopping plans of consumers.
According to a new poll from Reuters and Ipsos, 51% of consumers plan to do most or all of their online holiday shopping at Amazon.com. This dwarfs the next-most-popular specific retailer, Walmart, favored by 16%.
Other traditional and online retailers combined for the second-highest response of 18%. Other popular retailers with low responses include Target (3%) and Macys (2%).
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One big-box retailer shows digital ‘genius’
Of all the major big-box retailers, only one has a digital IQ ranking in the “genius” range.
According to the new Big Box Digital IQ Index from business intelligence firm L2 Inc., Home Depot stands along among big-box chains with a genius-level digital IQ score of 144. IQ scores measure performance in four key areas of site and e-commerce, digital marketing, social media, and mobile and tablet.

