Retail circular advertising trends, June 2016
Market Track compared retail circular advertising in June 2016 vs. June 2015 and noted trends occurring across top retail chains.
Kroger increased their total circular pages by nearly 42% in June. Whereas in 2015 their 6/28 circular featured a handful of deals on patio furniture and accessories, their 6/29 circular this year featured a July 4th theme with several pages dedicated to grilling proteins, grilling accessories, patio equipment, and other holiday food and drink categories.