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Bassett Place opens Premiere/IMAX
Dallas — The new IMAX Theatre will open at Premiere Cinema IMAX at Bassett Place in El Paso, Texas, on Nov. 21. The new IMAXS screen replaces two standard screen auditoriums. The theater also needed a new 45-ft. high roof to accommodate the new technology. The El Paso location will have one of the largest IMAX theatres in Texas, with a screen 70-ft. long by five stories tall.
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Toys ‘R’ Us looks to get a Black Friday sales boost
Toys “R” Us has enlisted Eyeview, a leading provider of personalized digital video advertising solutions for brand marketers, to help the retailer promote Black Friday deals, boost foot traffic and ultimately increase sales.
The solution, called the Black Friday Booster, enables retailers to deliver thousands of personalized, hyper-local targeted video ads, customized by individual customer preferences and local store deals.