Target, Inc.

Decron Properties’ sale of a Target-anchored center in Las Vegas was its sixth disposition of an office or retail asset in the last two years as it continues to focus on multi-family housing projects.   The $17.5 million sale of the Flamingo Maryland center near the Las Vegas Strip added to a bank of $300 million in proceeds realized from the deals that the Los Angeles based company put toward the purchase of seven multifamily communities in California.  

Target’s omnichannel journey may have started five years ago, but newly-emerging digital touchpoints continue to change the game.   By leveraging machine learning to tap into customer demand, the mass merchandiser is defining which touchpoints are not only valuable, but influencing its shoppers’ paths-to-purchase. The initiative was discussed at the “Determining New Omni-KPIs To Hit Goals And Key Drivers” session at eTail West 2017, in Palm Springs, California, Feb. 27-March 2.  

Target Corp. has a lot on its plate for the next three years.   Among other initiatives the retailer will open 30 small format stores in 2017, doubling its presence in urban markets and on college campuses. By 2019, Target will operate more than 130 smaller stores.  

A good number of retailers were impacted when Amazon Web Services — the company’s most profitable division — experienced a four-hour outage on Tuesday.      The outage caused major headaches for millions of AWS customers, according to web monitoring and optimization firm Apica, which monitored the top 100 Internet retailer sites during the outage.       

Strong online sales were not enough to help Target Corp. overcome a very disappointing fourth quarter, whose sales and earnings were far below Wall Street expectations. And the discounter offered a weak outlook for 2017.   Target on Tuesday issued a full-year profit forecast that was far below market expectations, and said it plans to invest more money into enhancing its digital online platform and cutting prices. The chain said it would sacrifice gross margins this year to stay ahead of the competition.  

Apple’s Spaceship to Land

Apple will open its highly anticipated new campus in April. Dubbed Apple Park, the site is located on a 175-acre site in Cupertino, Calif.

The heart of the campus is a futuristic, ring-shaped, 2.8 million-sq.-ft. headquarters building that’s clad entirely in panels of curved glass. Designed in collaboration with Foster + Partners, Apple Park is powered by 100% renewable energy. With 17 megawatts of rooftop solar, the campus will run one of the largest on-site solar energy installations in the world.

In the wake of a disappointing quarter, Target Corp. is making long-term investments in its future.   The discounter plans to spend $7 billion in cash during the next three years as it lowers its prices and invests in its stores, with renovations planned for some 600 locations, reported CNBC.   "We can't capture that market share if we're presenting an old, tired store," Target CEO Brian Cornell said.  

The holidays did not bring much cheer for Target, which saw both sales and profit decline during the golden quarter. Worryingly, comparable sales fell at an accelerated pace, ending up at their most negative point for of the fiscal year. The one bit of sparkle in an otherwise dreary set of figures came from digital where sales grew by a stellar 34%, a pace of expansion well above online growth in the whole U.S. market.