Target, Inc.

Buying merchandise on Pinterest just got even easier.   On Wednesday, Feb. 8, the social media site rolled out a new service called “Shop the Look.” An extension of the company’s Buyable Pins program which enables “pinners” to buy a specific item directly on Pinterest, Shop the Look users can “click on and even buy products they find inside fashion and home decor Pins,” Tim Kendall, Pinterest’s president, explained in the company’s business blog.  

When it comes to securing their online data, Americans have more confidence in online marketplaces than traditional retailers.   Fifty-four percent of Americans who shop online trust online marketplaces such as eBay and Amazon, with their financial information, according to a report by Blumberg Capital. In contrast, only 33% of consumers trust established retail brands such as Walmart, Gap, Target, and Macy’s.    

Target Corp. leads other retailers when it comes to reaching and attracting qualified talent.    The discounter ranked the highest (at No. 26) among Fortune 500 retail-ers for employment branding in a study by global talent solutions com-pany WilsonHCG. Target was followed by Publix (No. 42), The Home Depot (No. 50), Walmart (No. 64), Nordstrom (No. 77) and Whole Foods Market (No. 115). No retailer cracked the top 10, which was led by Gen-eral Electric, Johnson & Johnson and AT&T.       

More than 100 retailers and trade associations, including Walgreens Boot Alliance, Rite Aid, Walmart and Target, have joined the Americans for Affordable Products coalition in an effort to stop the Border Adjustment Tax, otherwise known as BAT, which is a component of the U.S. House Republican tax reform proposal.  

On the heels of a less than stellar holiday, Target Corp. is scaling back on some parts of its innovation agenda in order to concentrate on its core business.    The Minneapolis Star Tribune reported that Target has scrapped its highly secretive e-commerce startup called Goldfish, and also has shelved a prototype for a store of the future, complete with robots, that was due to be built soon.

Nordstrom Rack is going to set up shop in a rapidly expanding area of Los Angles.    The retailer will open an approximately 27,000-sq.-st. store in fall 2017 at FIGat7th, an open-air center in the heart of downtown Los Angeles (DTLA) owned and operated by Brookfield Property Partners L.P.   The new Nordstrom Rack will join Target, H&M, Victoria's Secret, MAC and other retailers and restaurants at the center, which located at 7th & Figueroa Street.  

Pinterest is taking its search program to the next level.   The social media site now offers Search Ads, a feature that enables retailers to run ads as “pinners” type keywords into the search bar. The program, which started as a limited test, is now comprised of a full suite of features, including keyword and shopping campaigns that are shown in search results, as well as new targeting and reporting options, Pinterest’s head of global sales, Jon Kaplan, said in the company’s blog.  

Groundbreaking on a 500,000-sq.-ft. shopping center in Southern California has been postponed due to changes in the developer’s plan ‘and a need for improvements to the surrounding roadway.   The 50-acre site in Murrieta, a town of 103,000 people located halfway between Los Angeles and San Diego, was purchased by a limited partnership last year for $18 million. The owners are working with Caltrans for improvements needed on nearby Winchester Road.