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J.C. Penney shuffles management team toward transformation
Plano, Texas -- As part of its strategic transformation program, J.C. Penney Co. said Monday that it has made several new hires and promotions at the executive level.
To lead merchandise strategy, Liz Sweney has been promoted to chief merchant and will lead the reinvention of the retailer’s apparel and home portfolio. Sweney most recently served as executive VP and senior general merchandise manager of women's apparel, accessories, footwear, jewelry and juniors divisions, as well as Sephora inside J.C. Penney.
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JCPenney adds latest pieces to transformation puzzle
PLANO, Texas — JCPenney understands that transformation doesn't happen over night and that finding the right people to implement its strategy takes careful planning. The company's latest personnel changes come in the areas of merchandising, brand partnerships, brand makeover and store experience.