Icebreaker to open in mixed-use building near Union Square
San Francisco -- Grosvenor Americas said that its mixed-use building at 180 Post Street just off San Francisco’s Union Square will soon be home to Icebreaker, which will sell its exclusive line of merino wool adventure apparel in a new 1,500-sq.-ft. store.
The new store is slated to open on Nov. 21, and by March 2012 the New Zealand- based retailer will complete the store’s conversion to a “TouchLab” that enables customers to touch raw merino fibers.
Other retail tenants at the 29,000-sq.-ft. mixed-use building include Coach, The North Face and Café Coton.