Starbucks Coffee Co.

Seattle - One month after Starbucks and Arizona State University announced the expansion of a benefit to pay for employees’ college education, more than 1,800 have signed up, with more than 2,200 total. The Starbucks College Achievement Plan offers 100% tuition reimbursement for all four years of college.

New York – McDonald’s responds more slowly to Twitter commentary than other major fast-food hamburger chains, but tweets more often than Wendy’s or Burger King. According to social media analysis conducted by the Wall Street Journal using a tool from Unmetric, Starbucks has 7.7 million Twitter followers, almost triple the 2.8 million Twitter followers held by McDonald’s, the number two fast food chain on Twitter.

Other findings include:

Chicago -- Tucker Development, in joint venture with Hutensky Capital Partners, announced the $57.25 million acquisition of Town Square Wheaton (TSW), a 200,000-sq.-ft. shopping, dining and office destination located in Wheaton, Illinois.
 

The largest economic development project in Bridgeport, Connecticut, since the Industrial Revolution

Steelpointe Harbor in Bridgeport, Connecticut, is that city’s largest economic development project since the Industrial Revolution. Don’t believe it?

Seattle – Stockbrokers in need of a quick caffeine fix between bouts of buying and selling have a new resource. Starbucks Corp. is debuting its new express store format on Wall Street in New York, across from the New York Stock Exchange.

The compact 538-sq.-ft. store space is designed to provide a streamlined customer experience and provide what Starbucks calls an “espresso shot” version of visiting its stores. Starbucks is relying upon store design, customer service and technology to provide the convenience it promises.

Restaurants and retail have fertile expansion ground in certain markets

While it’s true that technology, brick-and-mortar changes, and evolving consumer behavior are causing foundational shifts in the retail industry, a closer look at different U.S.

Chain Store Age recently had the chance to speak with noted consumer trend expert Faith Popcorn, founder and CEO of marketing consulting firm Faith Popcorn’s BrainReserve, about steps McDonald’s can take to reverse its struggling fortunes. Popcorn’s insights come on the heels of McDonald’s reporting a 33% year-over-year drop in profits for first quarter 2015.

Bigger Isn’t Always Better
According to Popcorn, McDonald’s vast size is not necessarily an asset anymore.

Seattle – Net earnings rose 16% to $494.9 million in the second quarter of fiscal 2015 from $427 million a year earlier at Starbucks Corp. Cost of sales grew at a slower pace than extremely strong revenue growth, which helped boost profits.

Starbucks plans to open 1,650 net new stores globally during fiscal 2015. This includes 600 new stores in the Americas, half licensed; 200 new stores in Europe/Middle East/Africa, primarily licensed; and 850 new stores in China/Asia-Pacific, primarily licensed.