Starbucks Coffee Co.

Today, when it comes to adding new members to your board of directors, creating a balance between industry experience and innovation is extraordinarily important. Filling board seats with industry veterans and compliance experts may feel comfortable in the short term, but to adapt to today’s savvy and demanding consumer, companies must be more forward thinking.

We’ve all witnessed the recent evolution of the C-suite — companies bringing in new, young talent, often from other industries, to modernize a brand, enhance the store experience or to leverage technology.

A computer error caused Starbucks to overcharge some customers and forced the coffee giant to disclose a planned price increase.   In a brief statement released on the retailer’s corporate blog at about 8 p.m. ET Friday, July 1 and updated about 11 a.m. ET Saturday, July 2. Starbucks said a price adjustment was prematurely entered into the POS systems of U.S. company-owned stores. As a result, some customers were overcharged by as much as 30 cents for their beverages.  

The renovation of Philadelphia Mills, that city’s largest outlet shopping center, is now complete according to owner Simon. New entrances, lighting, flooring, and dining pavilion highlight the project, which was begun in 2014.   The renovation attracted several new retailers to the location, among them Express Factory, Rack Room Shoes, Steve Madden, and Starbucks.  Longtime tenants such as Saks Off 5th, HomeGoods, and Marshalls followed Simon’s lead with store re-dos of their own.  

The design of Starbucks’ flagship in the new Disneytown at Shanghai Disney Resort was inspired by the craft of coffee and the magic of Disney — and the latest in ordering technology.   Located in the entertainment district just outside the main entrance to the theme park,  the store is topped with a specially crafted wind vane that evokes the playfulness of Disney with the iconic Starbucks siren.  

The idea of Starbucks serving as a “third place” outside of home and work has been reinforced with a new add-in to Microsoft Outlook.  

Image credit: Ted Eytan, CC by 2.0   While many retailers are focused on making stores a destination to experience, some aim for an even higher level of customer engagement by casting themselves in the role of community center.     Others have even become a global destination for enthusiasts. These retailers understand that one way to energize a fervent fan base is to offer a singular fan base. Here are a few examples:   

A store development executive from Gap Inc. has been tapped to head up real estate for Foot Locker.   Foot Locker announced the appointment of Scott Martin as senior VP – real estate, effective June 13. Martin succeeds Jeffrey Berk, who retired in April after almost 20 years with the company.    

New-build shopping center construction was plodding last year — discounting the outlet category, which continues to grow at record speed. And, yet, sometimes one has to look at the quality of what is coming out of the ground — or expanding — and not just the quantity.