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DSW veteran takes marketing helm at HSN

4/22/2015

HSN Inc. has appointed a new chief marketing officer to drive growth for the $3.6 billion multichannel retailer.


The company named John Aylward as executive VP and chief marketing officer for HSN.


Most recently, he served as senior VP and head of marketing, brand engagement and media for footwear retailer DSW, which followed two years as VP of marketing for Starbucks' premium tea division, Teavana. He spent seven years, from 2006-2012, at Gap Inc. where he started as senior brand manager for Gap Europe, followed by director of marketing strategy of Gap North America, and then brand director for Gap Europe.




At HSN, Aylward will have operating responsibility for the development of the brand, and oversee integrated marketing, omnichannel marketing and creative.


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