Former DSW, Starbucks exec named marketing chief of HSN

St. Petersburg, Fla. -- HSN, Inc. has appointed John Aylward as executive VP and chief marketing officer for HSN, an operating division of the $3.6 billion interactive multichannel retailer.



Most recently, he served as senior VP and head of marketing, brand engagement and media for footwear retailer DSW, which followed two years as VP of marketing for Starbucks' premium tea division, Teavana. He spent seven years, from 2006-2012, at Gap Inc. where he started as senior brand manager for Gap Europe, followed by director of marketing strategy of Gap North America, and then brand director for Gap Europe.




At HSN, Aylward will have operating responsibility for the development of the brand, and oversee integrated marketing, omnichannel marketing and creative.