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Starbucks Coffee Co.

  • The retailer with the best digital gift card program is…

    Beauty giant Sephora scores the highest when it comes to online gifting.    That’s according to RSR Research’s sixth annual digital gifting benchmarking report.  Sephora came out on top, scoring 55 points out of a possible 66 points, followed by Starbucks (50.5) and The Home Depot (46.5). Rounding out the top five: Dunkin’ Donuts (44.5) and Amazon (43). (The top 25 retailers in the study are listed at the end of article.)    
  • Under Armour exec jumps ship to join Starbucks

    A key player in Under Armour’s effort to increase sales of women’s goods is leaving to join Starbucks Corp. But first she has to learn how to serve up espresso.     
  • Starbucks adds retail group to oversee new store concepts

    New store formats loom large in Starbucks Corp.’s long-term strategy.   The coffee giant on Monday announced that Cliff Burrows, who has headed up Starbucks' Americas business for eight years, will lead a new group within the company called Siren Retail. In the role, Burrows will oversee the global expansion of the chain’s new Roastery concept, as well as the development of the upscale Starbucks Reserve stores. http://www.chainstoreage.com/article/coffee-giant-two-new-store-expansion-moves  
  • Coffee giant serves mixed brew in third quarter

    Starbucks Corp.’s revenue fell short in the third quarter even as its earnings were in line with expectations.       The company posted $5.24 billion in consolidated net sales for the quarter ended June 26, up 7% over the year-ago period, but below analysts’ expectations of $5.33 billion. The increase was primarily driven by the opening of 1,876 net new stores over the past 12 months and a 4% increase in global comparable store sales.    
  • This retailer is expanding health care benefits

    In a move that could help its employees save money, Starbucks Corp. is increasing the number of health insurance options available to its employees.    The coffee giant announced Monday that beginning this fall it will give eligible U.S. employees (those who work 20 hours or more per week) the ability to buy their insurance coverage through a private health exchange, which will increase the number of insurance options available to them.,   
  • Engaging Holiday Shoppers Past the One-Time Purchase

    As the holiday shopping season rapidly approaches for marketers, a brand’s biggest challenge is to rise above the marketing noise and extend consumer engagement in ways that lead to purchase. How can you reward consumers while creating longer-term stickiness? Here are some of our favorite ways to drive return visits, increase brand-shopper interaction, and get on consumers’ nice lists this holiday season.   Holiday Gift Calendars
  • Coffee giant in two new store expansion moves

    Starbucks Corp. is growing its store portfolio on a couple of different fronts.   The company plans to open stores under a new banner, called Starbucks-Reserve only, that will have a decidedly upscale twist. The brand will sell premium, small lot reserve coffee in a store space that is about twice the size of a typical Starbucks, zachs.com reported, and feature more of a café atmosphere.   
  • Wages not the only thing rising at Starbucks

    One day after announcing a general salary increase for all U.S. corporate store employees, Starbucks Corp. is preparing to increase some prices.   As of July 12, Starbucks made what it calls a “small price adjustment” in U.S. company-operated stores. Depending on the market, customers will experience increases of 10 to 20 cents on select sizes of brewed coffee, and 10 to 30 cents on espresso beverages and tea lattes.  
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