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Starbucks Coffee Co.

  • Coffee giant serves mixed brew in third quarter

    Starbucks Corp.’s revenue fell short in the third quarter even as its earnings were in line with expectations.       The company posted $5.24 billion in consolidated net sales for the quarter ended June 26, up 7% over the year-ago period, but below analysts’ expectations of $5.33 billion. The increase was primarily driven by the opening of 1,876 net new stores over the past 12 months and a 4% increase in global comparable store sales.    

  • This retailer is expanding health care benefits

    In a move that could help its employees save money, Starbucks Corp. is increasing the number of health insurance options available to its employees.    The coffee giant announced Monday that beginning this fall it will give eligible U.S. employees (those who work 20 hours or more per week) the ability to buy their insurance coverage through a private health exchange, which will increase the number of insurance options available to them.,   

  • Engaging Holiday Shoppers Past the One-Time Purchase

    As the holiday shopping season rapidly approaches for marketers, a brand’s biggest challenge is to rise above the marketing noise and extend consumer engagement in ways that lead to purchase. How can you reward consumers while creating longer-term stickiness? Here are some of our favorite ways to drive return visits, increase brand-shopper interaction, and get on consumers’ nice lists this holiday season.   Holiday Gift Calendars

  • Coffee giant in two new store expansion moves

    Starbucks Corp. is growing its store portfolio on a couple of different fronts.   The company plans to open stores under a new banner, called Starbucks-Reserve only, that will have a decidedly upscale twist. The brand will sell premium, small lot reserve coffee in a store space that is about twice the size of a typical Starbucks, zachs.com reported, and feature more of a café atmosphere.   

  • Wages not the only thing rising at Starbucks

    One day after announcing a general salary increase for all U.S. corporate store employees, Starbucks Corp. is preparing to increase some prices.   As of July 12, Starbucks made what it calls a “small price adjustment” in U.S. company-operated stores. Depending on the market, customers will experience increases of 10 to 20 cents on select sizes of brewed coffee, and 10 to 30 cents on espresso beverages and tea lattes.  

  • Amazon lets consumers speak up for Prime Day

    Amazon.com has unveiled another new feature for its second iteration of Prime Day, and customer voices will be heard.   The e-tail giant is offering exclusive Prime Day deals for Amazon Prime members who use its Alexa voice-activated artificial intelligence platform through July 12. These offers will be good for eligible shoppers who order products using their voice on Amazon Echo, Echo Dot, or Amazon Tap devices.  

  • Starbucks employees look forward to fall

    The end of summer is often a sad time, but workers at U.S. Starbucks stores have more to look forward to with the coming of autumn than football and the changing of leaf colors.   Effective Oct. 3, 2016, the coffee retailer is giving all employees and managers in U.S. company-operated stores an increase in base pay of 5% or greater. The range of increase will be determined by geographic and market factors.  

  • Glitch affects Starbucks pricing

    A computer error caused Starbucks to overcharge some customers and forced the coffee giant to disclose a planned price increase.   In a brief statement released on the retailer’s corporate blog at about 8 p.m. ET Friday, July 1 and updated about 11 a.m. ET Saturday, July 2. Starbucks said a price adjustment was prematurely entered into the POS systems of U.S. company-owned stores. As a result, some customers were overcharged by as much as 30 cents for their beverages.  
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