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Starbucks Coffee Co.

  • Starbucks taps “Simpsons” writers for animated series

    http://embed.wistia.com/deliveries/7ad5f292105fd929c54377f967a03b1ac4a10047/my-file.mp4

    Starbucks has launched its first-ever animated web series — with the help of some veteran comedy writers. 

  • Coffee giant brings social gifting to China

    On the heels of announcing its ambitious expansion strategy, Starbucks is putting another project on its plate.  

  • Starbucks to nearly double store count by 2021; two new formats in works

    Starbucks Corp. unveiled an ambitious five-year strategy that calls for major expansion, includes two new store formats, including freestanding bakeries.      The coffee giant said it plans to plans to open approximately 12,000 new stores globally by 2021, including 5,000 cafes in China. The new round of expansion would bring Starbucks’s total store portfolio to approximately 37,000 locations.   

  • Starbucks to bolster mobile app with artificial intelligence, personalization

    Starbucks Corp. is taking its already robust mobile ecosystem to the next level.     As part of an ambitious five-year strategy that includes aggressive store expansion, the coffee giant is extending the accessibility of its mobile app with a conversational ordering system, powered by artificial intelligence.      

  • Howard Schultz says he is ‘all in at Starbucks ... at this time’

    CNBC nabbed the first interview with Starbucks CEO Howard Schultz and COO Kevin Johnson since Schultz announced he would step down in April, and be succeeded by Johnson.   

  • Starbucks CEO Howard Schultz stepping down; will hand reins to company COO

    Howard Schultz is leaving his post as CEO of the company he built into a global coffee empire, but he’s not retiring.   Schultz will step down as CEO of Starbucks Corp. on April 3, at which time he will be appointed executive chairman and shift his focus to the company’s new upscale initiatives — the design and development of Starbucks Reserve Roasteries around the world and the expansion of the Starbucks Reserve retail store format — along with its social impact programs.     

  • Starbucks goes for safety in numbers with its annual holiday cup

    Starbucks Corp. stirred up a controversy last year when people complained that its all-red holiday cups were too plain. It’s unlikely there will be any complaints this go around.        This year, for the first time ever, Starbucks has 13 different holiday cups, all of them red but each with its own distinct design. And in another twist, the designs were created by customers.  

  • S.O.S.: The Mobile App as a Lifeline for Brick-and-Mortar Retailers

    Consumers gravitate towards convenience for the things that they have to do anyway. They want to get to their intended action with the least amount of unnecessary effort. They’ll even change their behavior to do so. Think of mobile deposits: many consumers have made the switch to using their bank’s mobile app to deposit checks, finding it far more convenient than driving to their local branch or ATM.   
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