Strategic appointment by Fitch

Columbus, Ohio -- Retail and brand consultancy Fitch has announced a new senior appointment in North America.



Michelle Fenstermaker returns to Fitch in the role of strategy director. She will lead the team and be responsible for spearheading strategic planning and vision for Fitch North America.



With over 20 years of experience in retail insights and strategic planning, Fenstermaker has worked with brands across a variety of categories, including Starbucks, Bob Evans, Barnes & Noble and Victoria’s Secret. She began her career in the strategy team at Fitch, leaving in 2001 to found her own consulting firm, Research by Design. In 2009, Fenstermaker joined WD Partners as executive director of strategy and insights.