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Starbucks Coffee Co.

  • Starbucks goes for safety in numbers with its annual holiday cup

    Starbucks Corp. stirred up a controversy last year when people complained that its all-red holiday cups were too plain. It’s unlikely there will be any complaints this go around.        This year, for the first time ever, Starbucks has 13 different holiday cups, all of them red but each with its own distinct design. And in another twist, the designs were created by customers.  

  • S.O.S.: The Mobile App as a Lifeline for Brick-and-Mortar Retailers

    Consumers gravitate towards convenience for the things that they have to do anyway. They want to get to their intended action with the least amount of unnecessary effort. They’ll even change their behavior to do so. Think of mobile deposits: many consumers have made the switch to using their bank’s mobile app to deposit checks, finding it far more convenient than driving to their local branch or ATM.   

  • Starbucks ends its fiscal year on a high note

    Starbucks Corp. is feeling its oats.   The coffee giant topped estimates for its fourth quarter and gave a positive view for its current fiscal year.   Starbucks’ consolidated net revenue grew 16% to $5.8 billion in its fourth quarter, which was better than expected.   

  • The single biggest shopping day in the world is almost here

    Singles' Day, a festival that started in China some 20 years ago to celebrate being single, is fast approaching. And the country’s e-commerce giant is pulling out all the stops this year.   

  • First Look: Teavana’s new store design

    Starbucks Corp. has unveiled a new store environment for its Teavana division.    In the new store design, tea is not hidden in tins. Instead, loose-leaf teas are boldly displayed in large glass cylinders for customers to see and smell as employees help them create custom blends.  

  • British apparel brand has aggressive store plans for China

    Starbucks isn’t the only company that has big plans for China.   New Look, the British apparel retailer, is looking to expand to 500 stores over the next three years in China, Fortune reported. It currently operates a total of 850 stores globally, with 95 locations in China.  

  • Starbucks ups store count for its new upscale chain

    Starbucks is bullish about its new café format, Starbucks Reserve, which will target a more sophisticated audience with premium coffees and food offerings.     The company had previously said it planned to open 500 Reserve locations globally, with the format making its debut next year. But it is looking to open as many as 1,000 locations, Bloomberg reported.

  • Starbucks reveals location of fourth Reserve Roastery format

    Starbucks is bringing its new immersive store concept to Tokyo.   The coffee giant will open a Reserve Roastery in Tokyo, in 2018. Located in the Nakameguro district, an upscale neighborhood, the Roastery will be designed in collaboration with Kengo Kuma, a world-renowned architect and founder of Kuma Lab at the University of Tokyo.  

  • Starbucks getting even more aggressive in China — doubling store count

    Starbucks Corp. announced its most ambitious expansion plans to date for China, and also named its first CEO for the country.   Starbucks said it plans to double its store count in China, growing to 5,000 stores by 2021. Overseeing the expansion will be Belinda Wong, who has promoted from president to CEO of Starbucks China, effective immediately.   

  • Coffee giant in environmental milestone

    Starbucks Corp. has opened its 1,000th LEED (Leadership in Energy & Environmental Design) location.    The store, in Ames, Iowa, uses LED lighting to decrease energy use by 30%. Water use was reduced by more than 50% due to low flow sinks and other equipment.    
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