ShopHQ

The Kroger Co. is making a “meaningful” investment in specialty natural/organic grocery chain Lucky’s Market that could expand the supermarket giant’s product assortment.

Kroger did not disclose the size of its stake in Lucky’s, which is based in Boulder, Colorado, and operates 17 stores in 13 states throughout the Midwest and Southeast U.S. Lucky’s stores average 30,000-sq.-ft. and are laid out to resemble an indoor farmers market, and also offer an assortment of prepared foods.

Evine Live, the digital commerce company formerly known as ShopHQ, named Penny Burnett senior vice president and chief merchandising officer.

In her new role, Burnett will report to Mark Bozek, CEO of Evine live, a digital commerce company that offers customers multiple ways to shop and interact via television, online and on mobile devices in merchandise categories such as home, beauty, health and fitness, fashion and accessories, jewelry and watches and consumer electronics.

New York -- Twitter plans to acquire Niche, a startup that pairs content creators popular on such social media platforms as Instagram, Tumblr and Twitter's own Vine with brand advertisers.

Niche, founded in 2013, provides social media creators – its stable includes more than 6,000 – with free, cross-platform analytics on desktop and mobile, and serves as a non-exclusive talent rep to facilitate branded content deals with its network of companies and agencies.

New York --Facebook, You Tube, Instagram and WeChat are the most important social media platforms, according to a new report by business intelligence company L2 Inc. The company's second annual Social Platforms Report, which assesses the social investment and performance of 382 brands across eight verticals and 17 platforms, finds that Facebook is the most dominant platform.

ValueVision Media, a multichannel electronic retailer operating as ShopHQ via TV, Internet and mobile, has named Mark Bozek as CEO. It has also reconstituted its board of directors and appointed Bob Rosenblatt as its non-executive chairman.

Bozek succeeds Keith Stewart, who has resigned as CEO and as a director of the company. Bozek has more than 20 years of senior executive experience in the multichannel commerce, electronic retailing and entertainment industries, including having served as CEO of HSN, SVP of QVC and as a producer at Fox Television.

Atlanta – Close to half (45.1%) of brands reported that ‘measuring ROI and results’ is their greatest challenge when using the Twitter platform for marketing, followed by ‘building an audience’ (42.1%) and ‘engagement’ (36.8%). According to a new survey from Social Media Marketing University (SMU), 65% of brands say that Twitter is an effective marketing tool, while 30.6% are undecided. Other notable findings include: • 96.2% of brands using Twitter as a marketing tool report having challenges using the platform to achieve specific goals.

Hanoi, Vietnam – Vietnamese property developer and mall operator Vingroup JSC is reportedly preparing to launch an e-commerce venture. According to Bloomberg, Le Thi Thu Thuy vice chairwoman of Vingroup, has left that position to lead an online subsidiary called VinE-com.

VinE-com will reportedly sell a wide range of products to Vietnamese consumers and compete locally with global e-commerce retailers including Ebay and China’s Alibaba. Thuy told Bloomberg VinE-com is looking to acquire other Vietnamese e-commerce providers.

Macy’s is kicking off its fifth annual National Believe Day. As part of Macy's nostalgic Believe campaign, which was inspired by the New York Sun's famous editorial "Yes, Virginia, there is a Santa Claus," National Believe Day was created to spread the season's message of kindness and generosity toward others.