What retailers need to know ahead of back-to-schoolThe academic year has barely ended, but retailers are already studying up for next school year. And rightfully so. Sensormatic: In-store Black Friday traffic down 2.1% Retail store visits on Black Friday fell slightly compared to 2024. Busiest shopping days of 2025 holiday season will be... The late-week Christmas holiday this year may translate into a sustained high-traffic period in the week prior. The top factors affecting back-to-school shoppers this year include… Back-to-school in-store shoppers are on the hunt for deals and promotions this year — and even secondhand items. Check your sources this back-to-school season As parents search for the perfect pens or trendy new backpacks, they have more choices than ever before — and not just about which products to buy. In-store traffic on Black Friday down 8.2%, according to initial analysis Online retail is shaping up as the big winner on Black Friday.