SAP America

Manhattan Associates Momentum 2014

“We will have real-time temperature monitoring by the end of the year. Imagine what that means.”

— Tony Thompson, president and COO, Papa John’s International Inc.

“It’s hard to talk to anyone at Amazon. Everything has to be automated through their site.

Amazon has thrown its hat into the smartphone ring. At an event in its hometown of Seattle, the online retailer unveiled Fire, the first smartphone it has ever designed.

In a marketplace that’s already crowded with the latest iPhones, Andriods and Blackberrys, Amazon has invested in two new technologies — Dynamic Perspective and Firefly — that make Fire a compelling product that won’t get lost in the mix.  

Sydney, Australia -- Wipro Ltd. announced that it has won a “transformational IT applications and infrastructure engagement” from 7-Eleven in Australia.

Burlington, Mass. — Attune Consulting, a global solutions provider to the fashion and lifestyle industries, today has collaborated with SAP to co-develop the SAP Fashion Management application. SAP Fashion Management is a vertical wholesale, manufacturing, and retail solution designed to bring all business operations onto a single platform powered by SAP Hana to create cross-channel, integrated fashion companies.  

Attune's first customer implementation of SAP Fashion Management will begin in July with Tommy Hilfiger Europe.

Commerce, Calif. and Herzogenaurach, Germany — At the recent SAP Sapphire 2014 conference, 99 Cents Only Stores and Adidas AG both detailed how they are using different SAP solutions in different ways for the same ultimate goal – increased accessibility and transparency of data.

Walldorf, Germany — SAP AG plans to acquire SeeWhy, a Boston-based provider of cloud-based behavioral target marketing solutions. SAP intends the addition of SeeWhy to complement its Hybris commerce platform with one-to-one personalized marketing based on real-time customer behavior that converts customer interactions into sales.

Walldorf, Germany – SAP AG is releasing cloud-based Rapid Deployment solutions designed to simplify deployments and move existing SAP applications to the cloud with best practices in a predictable manner that helps minimize business disruption while new solutions are implemented. SAP Rapid Deployment solutions follow a universally applicable approach for customers deploying across the cloud, on premise or in hybrid landscapes.

New York - Macys.com has successfully deployed the SAP InfiniteInsight solution to help better understand customer buying behavior and optimize email and website marketing campaigns. The company had a number of variables to understand when it came to understanding likelihood of a customer to spend in a certain product category.

In an era of Big Data, retailers are finding new ways to leverage that information to improve processes and consumer engagement. However, there’s one area where Big Data can have a big impact that companies in the retail space may be missing: real estate.

Mark Ledbetter, global VP retail strategy for SAP, recently spoke with Chain Store Age about the promise of Big Data for retail real estate, and how retailers can best take advantage of it.

Where does retail real estate data originate?

New York – Retail marketers say social media and digital, customer data and brand awareness are their top three marketing challenges. Findings from a retail marketing survey SAP conducted with University of Arizona students also showed that survey participants said 100% of respondents cited digital advertising among the most important marketing tools for their organization.