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Brookshire Grocery makes marketing personal with SAP
Tyler, Texas – Millennials are gaining buying power, and a substantial shift to Millennials in the retail marketplace will occur by 2020. For 152-store supermarket retailer Brookshire Grocery Co., the time to start reacting to this developing change is now.
“We needed to figure out how to market to this customer base and make it relevant to them,” said John D’Anna, senior VP and CIO of Brookshire Grocery.
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Wal-Mart focuses on speed, innovation with SAP’s HANA technology
Bentonville, Ark. – Wal-Mart Stores Inc. has a vast and complicated corporate infrastructure, but that doesn’t stop the world’s largest retailer from pursuing fast, fact-based decisions based on technology innovation. During a keynote address at the SAP SAPPHIRE conference in Orlando, Florida, Wal-Mart CIO Karenann Terrell described Wal-Mart’s approach to decisions and data.

