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  • HH Gregg woos tech-savvy BTS crowd

    INDIANAPOLIS — Office supplies and clothing retailers are not the only ones vying for foot traffic during back-to-school season. Students need laptops and other consumer electronics, too, and specialty retailer HH Gregg is jumping into the fray with its list of sales and specials targeted at the tech-savvy crowd.

    The Indianapolis-based retailer is marketing lightweight laptops, fully equipped with high-powered processors and storage, and Samsung tablets to schools with computer- and audiovisual-equipped classrooms as well as college-bound students. 

  • Windows© of Opportunity?

    While Best Buy is still the world’s largest consumer electronics chain, it’s no secret that the brand faces big questions about store size, format, and long-term viability in an evolving brick-and-mortar retail landscape. I found the recent announcement that Microsoft and Best Buy had reached an agreement to roll out dedicated Windows “stores” in 600 Best Buy locations across North America this summer to be somewhat surprising, but certainly in line with the needs of both companies.

  • RadioShack unveils new electronics playground

    A journey of 1,000 miles begins with a single step, and RadioShack’s quest to makes its 4,300 U.S. stores relevant again began this week with the opening of a new prototype and a re-imagined corporate logo.

    Over the weekend, RadioShack opened a store at 2268 Broadway on Manhattan’s Upper West Side that aims to attract tech-hungry shoppers who will find a new level of products, services and excitement in a store that makes the buying experience fun, according to the company.

  • On Target

    Demand forecasting helps Curacao react to cultural shifts

    Any good retailer gets to know its customers, and not just their product preferences but also who they are, where they come from and what they aspire to. This type of intimate knowledge allows retailers to forecast and meet product demand with the highest degree of accuracy.

  • Modern Digital Retail: Everyone Gets a Participant Ribbon

    Many socioeconomic pundits have bemoaned the trend in modern education and childrearing toward creating an artificially level playing field where everyone gets a participant ribbon for everything they do, regardless of how much effort they put in or how good (or bad) the results are.

  • Microsoft to open Windows in-store shops in Best Buy

    Redmond, Wash. -- Microsoft Corp. on Thursday announced that it plans to open 500 “Windows Store” shops in 500 Best Buy stores across the country and in more than 100 Best Buy and Future Shop locations in Canada. The roll out will launch in late June, lasting through September.

    The in-store shops will sell exclusively Windows-based tablets and computers and other Microsoft products, with support from dedicated staff, in an interactive environment.  

  • HH Gregg seeks to expand its footprint

    CHICAGO — Indianapolis-based appliance and electronics retailer HH Gregg is looking to Leo Burnett USA and Spark SMG, a full-service media agency of Starcom MediaVest Group, to help it expand brand awareness for its products.

    "From the beginning, Leo Burnett and Spark demonstrated a deep understanding of our business and our vision for the future," said Jeff Pearson, SVP of marketing. "After a diligent process we chose Leo Burnett and Spark as the best agencies to help us build a winning national brand."

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