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  • Aldi, Google and Amazon top survey of ‘simple’ brands

    New York – Grocery discounter Aldi has been ranked the world’s “simplest” brand, with simplicity defined as a clarity of purpose that enables employee innovation and customer service. According to the annual 2013 Global Brand Simplicity Index from strategic marketing firm Siegel & Gale, Amazon.com is ranked second, followed by Google, which came out on top this year. The report is based on a study of 10,000 consumers in seven countries,

  • Build-A-Bear Workshop to open its first in-store shop, in FAO Schwarz

    St. Louis -- Build-A-Bear Workshop plans an in-store shop in the FAO Schwarz  Fifth Avenue flagship in Manhattan. Opening in early November, the location is the first Build-A-Bear Workshop store-within-a-store in the United States. (FAO Schwarz is owned by Toys “R” Us.)

  • Walmart adds tablets to store trade-in program

    Walmart customers can now trade in their tablets at more than 3,600 stores and Sam’s Club locations nationwide. Similar to its new smartphone trade-in program, customers and members can receive up to $300 for their current tablet, which will then be applied toward the purchase of a new tablet.

  • RadioShack opens two more new concept stores in NYC

    RadioShack unveiled a store remodeled to its new high-touch format, in Manhattan, with an additional Big Apple location set to open on Oct. 12. The format incorporates interactive areas designed to help shoppers improve their technology profile. The chain premiered the design in July, on Manhattan’s Upper West Side.

    Features of RadioShack’s updated design include: 

  • RadioShack opens two additional new concept stores in Manhattan

    New York -- RadioShack unveiled a store remodeled to its new high-touch format, in Manhattan, with an additional Big Apple location set to open on Oct. 12. The format incorporates interactive areas designed to help shoppers improve their technology profile. The chain premiered the design in July, on Manhattan’s Upper West Side.

    Features of RadioShack’s updated design include:

    Newly configured displays highlighting in-demand brands like Apple, HTC and Samsung, as well as mobile carriers such as AT&T, Sprint and Verizon;

  • Remaining Relevant

    It’s easy these days to get caught up in the frenzy as online sales growth outpaces total retail sales growth. But let’s not lose sight of an important fact: The physical store still remains the most crucial brand touchstone for shoppers. It’s also where the overwhelming majority of retailers still rack up their volume. And according to nearly every reputable forecast, that isn’t likely to change anytime soon.

  • In-Store IT Investigation: Microsoft

    As might be expected from a retail chain that serves as an extension of a technology brand, Microsoft stores are sleek and futuristic. Store layout is open and interactive, with a wide variety of opportunities for shoppers to engage with technology. However, customer-facing technology is limited to products on display, without IT features such as self-service kiosks or electronic shelf labels that can be found at many other stores.

    Interactive Promotional Display

  • Target launches Target Ticket video service

    Minneapolis – Target Corp. is rolling out its Target Ticket digital video service nationwide. The service allows users to download and view digital video content on their personal digital devices and channels.

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