Sam's Club

Why has Google arguably become the most popular advertising platform on the planet, attracting a whopping $36.5 billion in ad spending in 2011?  And why has Facebook, with an expected IPO valuation of around $100 billion, become such a juggernaut in digital marketing?

The short answer is both Internet platforms combine huge audiences and some capacity to understand individual preferences (based on online behavior and conversation) in order to help brands engage the right consumers with more relevant advertising content and dialogues. 

By Laura Marriott, [email protected]

By Laura Marriott, CEO, NeoMedia Technologies, [email protected]

BENTONVILLE, Ark. — Sam's Club is taking its promotion of health-and-wellness solutions further by launching its own branded, bimonthly magazine.

FAIRFIELD, N.J. — Consumers trust retailers will provide them with safe, effective products — no easy task when one considers the numerous items any given company can sell. This is especially true for such retailers as Wal-Mart Stores, which has approved a partnership with SGS for safety and compliance testing for all wireless and automotive products sold through Walmart and Sam's Club, both in store and online, for the U.S. market.

Bentonville, Ark. -- Wal-Mart Stores Inc.'s fiscal fourth-quarter profit dropped 4.2%  on higher costs, but its U.S. business continued to draw in more shoppers.

Net income was $5.16 billion in the three months ended Jan. 31, compared with $6.05 billion in the year ago period. Net sales, excluding membership fees from its Sam's Club division, rose 5.8% to $122.3 billion.

DAYTON, Ohio — While Walmart maintained the No. 1 position on Interbrand's U.S. Most Valuable Retail Brands list for 2012, several other retailers are moving up the ranks.

Although Walmart touts a value that's more than $139 billion, this year also marked a 2% decrease for the big box retailer, Interbrand said. Second on this year's list was Target, which holds a value of $23 billion, a 1% increase over last year.

Waban, Mass. -- Research results released Tuesday by Temkin Group, which rates the customer experience of 206 large companies across 18 industries, showed that only eight companies deliver excellent customer experience: Sam's Club and Publix led the pack, followed by Starbucks, Subway, Chick-fil-A, Aldi, Winn-Dixie, H.E.B., and credit unions.

According to the 2012 Temkin Experience Ratings, in its second year, 76 companies (37% of the total) earned "poor" or "very poor" ratings.