Sam's Club

By Bryon Morrison, president/Wireless Practice, The Marketing Arm

Can you hear that noise? It is the melodious sound of sleigh bells, phones, and cash registers ringing. The holiday shopping season is almost here and strategies incorporating mobile marketing can expand your database, reaffirm customer loyalty, and usher in new multichannel techniques to make the most of this holiday season — but only if you get your plan into action right now.

Holiday marketing strategy and the current environment

BENTONVILLE, Ark. — Sam's Club announced that it is making it easier for consumers to shop this holiday season with the launch of its holiday shopping site, SamsClub.com/gifts and an enhanced mobile app that together streamline on-the-go and at-home shopping.

BENTONVILLE, Ark. — Sam's Club is offering a free digestive health screening this month.

JACKSONVILLE, Fla. — Winn-Dixie is looking to help pharmacy customers better manage their prescriptions by introducing a new mobile application for iPhone, Android or Blackberry smartphones.

Jacksonville, Fla. -- Winn-Dixie Stores said Thursday it has launched a smartphone application that will help customers manage prescriptions and locate the nearest Winn-Dixie Pharmacy with their iPhone, Android or Blackberry smartphones.

“Using the new app will help guests view and reorder prescriptions, receive alerts when their prescription is ready, set reminders to take their medications and remind them of dosage, and even remind them to schedule a doctor’s appointment,” said Mary Kellmanson, Winn-Dixie group VP marketing.

BENTONVILLE, Ark. — In honor of Adopt-a-Dog Month in October, Sam's Club announced that it is pledging $20,000 of Simply Right branded pet food, supplies and Sam's Club gift cards to four U.S. animal shelters in need of support following recent natural disasters. The pet food is part of Sam's Club's new proprietary brand Simply Right line of quality and affordable pet care products, available exclusively to Sam's Club members.

Sam’s Club home office last week hosted 50 competitive barbecue teams who traveled to Northwest Arkansas for the final round of competition in the inaugural Sam’s Club National BBQ Tour. The event kicked off back in April when teams battled for a spot in the championship, which was sanctioned by the Kansas City Barbeque Society.

The winner of the event, TippyCanoe BBQ Crew of St. Ansgar, Iowa, received a cash prize of $35,000, while a total of $400,000 in prize money was awarded to teams throughout the course of the tour.

Bentonville, Ark. -- Wal-Mart Stores will hold its annual meeting in Rogers, Ark., near its Bentonville, Ark., headquarters on Wednesday, and said the meeting focus will be on reversing the decline in its U.S. Walmart stores’ business.

The retailer is also expected to share information about its upcoming holiday strategies and discuss capital spending plans.