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Saks Fifth Avenue touts itself as trendsetter in new ad campaign
NEW YORK — Saks Fifth Avenue plans to launch a new ad campaign encouraging new and existing customers to “discover” what the specialty retailer has to offer via catalogs, direct mail, press initiatives, in-store events, digital marketing, social media and visual displays.
Called “Look,” the ad campaign positions Saks Fifth Avenue as more than just a place for shoppers to buy things they want or need but as a showroom where potential shoppers can search for what is new.
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Mercent expands online portfolio with Shop.com
CHICAGO, Ill. — Mercent, a leading technology company that enables retailers to reach and convert more shoppers online, has signed a strategic partnership with Shop.com, the e-commerce arm of Market America.
This latest partnership expands Mercent’s portfolio of online shopping destinations supported by its SaaS platform and offers leading retailers the ability to market and sell to millions of consumers on the Shop.com third-party marketplace.