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Saks offers Fifth Ave POV with redesigned site
NEW YORK — Saks Fifth Avenue has taken its brand beyond fashion retail with the launch of its redesigned SaksPOV website. Designed to offer a point of view from Fifth Avenue, the company said, the new site will feature multimedia content, designer features, Saks brand coverage and compelling lifestyle pieces. SaksPOV launched initially in December 2010.
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Saks redesigns SaksPOV website
New York City -- Saks Fifth Avenue announced Thursday a redesign of the SaksPOV website.
SaksPOV presents a point of view from Fifth Avenue on fashion, culture and art, and the site features robust multimedia content, designer features, Saks brand coverage and lifestyle pieces. SaksPOV launched initially in December 2010.
“We will use SaksPOV as an outlet to engage with our customers and as a portal for our fashion lifestyle content,” said Denise Incandela, CMO and president of Saks Direct.