QVC

Three different centers, three different owner/managers, three different recipes for shaping open-air centers to local tastes

Chris Ressa does not put a lot of stock in the word “experiential.” Though it’s become a companion to the word “retail” in the real estate industry, DLC Management Corp.’s senior VP of leasing finds it not up to the task of describing what’s too often missing at shopping venues.

Todd Sprinkle has been appointed CIO at QVC.   Sprinkle, who served as the company’s VP, IT strategy, planning and effectiveness, will now oversee QVC's global IT organization spanning the U.S., U.K., Germany, Japan, Italy, France and China, and at QVC's global business service operation in Poland.     Under his leadership, QVC’s IT team will continue delivering a seamless and engaging multi-platform experience for customers and team members, globally.   

QVC has appointed Bob Spieth as executive VP of QVC's customer and business services. He will oversee supply chain, customer service and experience, operations strategy, and corporate real estate and workplace services for both QVC and zulily businesses, with the exception of zulily's corporate facilities. Spieth joined zulily in 2013 as COO. Prior to zulily, he held several leadership roles with OHL, one of the world's largest third-party logistics companies

The fast-growing beauty category represented 17% of QVC’s global sales in 2015, but the retailer wants more.    To grab a bigger share of the category, the digital retailer will launch the Beauty iQ network, a multi-platform beauty shopping experience designed to engage beauty lovers. The program, which is set to launch on Oct. 31, will be viewable in over 40 million homes in the U.S. via distributors, including DirecTV, U-verse, Dish and Roku.   

Two non-traditional retailers are on the hunt for space to set up shop in the Big Apple.   QVC and Cornerstone, a division of HSN, are looking for real estate to open stores in the Herald Square area of Manhattan, the New York Post reported.  

Beauty giant Sephora scores the highest when it comes to online gifting.    That’s according to RSR Research’s sixth annual digital gifting benchmarking report.  Sephora came out on top, scoring 55 points out of a possible 66 points, followed by Starbucks (50.5) and The Home Depot (46.5). Rounding out the top five: Dunkin’ Donuts (44.5) and Amazon (43). (The top 25 retailers in the study are listed at the end of article.)    

Forrester Research has identified the retailers with the most and least satisfactory experience, and a very prominent name scored poorly.