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QVC names new head of technology


Todd Sprinkle has been appointed CIO at QVC.

Sprinkle, who served as the company’s VP, IT strategy, planning and effectiveness, will now oversee QVC's global IT organization spanning the U.S., U.K., Germany, Japan, Italy, France and China, and at QVC's global business service operation in Poland.

Under his leadership, QVC’s IT team will continue delivering a seamless and engaging multi-platform experience for customers and team members, globally.

Sprinkle will report to the company’s president and CEO, Mike George.

Since joining QVC in 2007, he led the development of the QVC for iPad App and QVC's responsive design implementation. Sprinkle also championed the development QVC's global content management strategy and key initiatives in IT strategy, planning and effectiveness.

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