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The Retail Shift
By Derek Bonney, [email protected]
Technology has shifted everything, especially the retail experience. Not only has it changed how we locate, evaluate and purchase products or services, it has created a treasure trove of data for both retailers and marketers. So let’s examine something I call the “Retail Shift.”
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Social media and mobile takes up bigger chunk of marketing budget
Chicago -- Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy. The executives said social media accounts for 10% of their holiday advertising and marketing budgets this year.