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Post Foods launches 'feel good' social site
PARSIPPANY, N.J. — Post Foods has launched PostGoodness.com, a social website dedicated to positivity and simply helping others have a great day. PostGoodness.com will serve as a community, connecting users through good news and inspiration. People are invited to log on daily to share their good intentions or thoughts of motivation to help to set them on the right track for the day. Each time someone shares his or her good intention, it will be added to a dynamic grid, inviting "likes", comments, support and shares from other users.
Gap 'shines' in fall campaign
NEW YORK — Gap has launched its Shine On campaign, which features a ballerina, comedian, DJ, violinist and anti-bullying advocate alongside the winners of Gap’s sixth annual casting call contest.

Employee engagement in a social media world

Retailers are now well familiar with social media as a means of engaging consumers, but may be less familiar with using this means of interactive dialogue to engage employees. And, yes, even those employees out on the sales floor. Why is employee engagement so important? Because profits are important.

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