-
Thanksgiving sales have low social media promotion
Raleigh, N.C. – Thanksgiving holiday sales are not getting much social promotion this year from retailers. According to an analysis of 494 brand posts from eight retailers by social software company Expion, only 10 focused on Thanksgiving holiday sales (Thanksgiving Day, Black Friday, Cyber Monday), or just 2% of all brand posts, and only five of the eight retailers posted about holiday sales.
-
Pinterest reaches out to retailers with API
New York -- The hot social-sharing site Pinterest has released its first API for developers. It will help stores and brands display which of their items were most frequently and recently pinned. The first partners for the service include Zappos, Walmart, Disney, and Nestle, reflecting how the site is looking to increase revenue generation with advertising and cross-marketing. (An API, short for application programming interface, is code that allows developers to create apps that interface with a popular web service or other software.)