Perry Ellis (PEI Operating, LLC)

American Apparel is bolstering its omnichannel effort with two new hires in marketing and digital engagement.

The company announced two leadership appointments: Thoryn Stephens has been named chief digital officer, a newly created position, and Cynthia Erland has been named SVP of marketing.

Global brand agency CBX has appointed Anthony Simon as group director of its branded environments team. Simon will report to president of CBX Branded Environments Joseph Bona.

Simon joined CBX from TPG Architecture, an architecture and design firm in New York City, where, as design director, he was a responsible for business development, direction and management of design concepts and staff, and account relationships. His key accounts included Perry Ellis, Original Penguin, Crocs, Adidas, Charming Charlie, HTC, RXR and The Empire State Building.

New York -- Perry Ellis International has launched a new e-commerce site dedicated to selling Callaway Golf Apparel. The Callawayapparel.com site offers U.S. and Canadian customers a fully branded, state-of-the-art online shopping experience, and will be available throughout Latin America by mid-November.

Perry Ellis International has launched a new e-commerce site dedicated to selling Callaway Golf Apparel. The callawayapparel.com site offers U.S. and Canadian customers a fully-branded, state-of-the-art online shopping experience, and will be available throughout Latin America by mid-November.

MIAMI — Perry Ellis has appointed Stanley Silverstein as president of international development and global licensing. In this role, Silverstein will be responsible for driving the company's footprint globally across its brand portfolio. 

Silverstein joins the company from PVH Corporation where he was responsible for driving Warnaco's international expansion during his 29-year tenure. He will report directly to George Feldenkreis, chairman and CEO, and Oscar Feldenkreis, president and COO of the company.

Miami -- Perry Ellis International announced that is has expanded its e-commerce reach and worldwide accessibility with the launch of international shipping on all its e-commerce sites, provided by FiftyOne Global Ecommerce.

Among the over 100 countries Perry Ellis now serves are Canada, Australia, Mexico, Japan and many others across North and South America, Europe, the Middle East and Asia.  

Austin, Texas -- After a successful pilot during the 2012 holiday season, Starmount announced Tuesday that Perry Ellis International complete a chainwide rollout of Starmount mobile selling solutions in the first quarter.

SAN FRANCISCO — Levi Strauss & Co has named longtime apparel executive Seth Ellison president of the global Dockers brand effective Sept. 10.

Orange, Calif. -- Indianapolis-based Simon Property Group said that its Block at Orange shopping center will officially be rebranded as The Outlets at Orange.

The new name will signify its distinction as the only outlet and value retail destination in Orange County, Calif. Among the new retail names at the center will be Nordstrom Rack and Esprit.

SAN FRANCISCO  -- Levi's announced it has appointed Laurie Etheridge as the global lead of women's merchandising and design.  As SVP women's merchandising and design for the Levi's brand, Etheridge will be responsible for the design, development and merchandising of all of Levi's women's product categories across all its regions. Etheridge joins the company from Perry Ellis International where she leads merchandising and design for women's global fashion brands, including Jantzen, Jag, Perry Ellis and Southpoint.