Global brand agency CBX adds retail vet to branded environments team

Global brand agency CBX has appointed Anthony Simon as group director of its branded environments team. Simon will report to president of CBX Branded Environments Joseph Bona.



Simon joined CBX from TPG Architecture, an architecture and design firm in New York City, where, as design director, he was a responsible for business development, direction and management of design concepts and staff, and account relationships. His key accounts included Perry Ellis, Original Penguin, Crocs, Adidas, Charming Charlie, HTC, RXR and The Empire State Building.



Prior to his time at TPG, Simon held roles at New York design firms 212 Design Inc. and TSC Design Associates. His key accounts at those firms included Starbucks, Heineken, T Anthony Luggage, Dylans Candy Bar, Quiksilver, Payless, Revel Beach & Nightclub, Sean John, L'Occitane and numerous independent restaurants. Earlier in his career, he was a project manager with L'Oreal USA's Lancôme store planning division.



"Anthony brings a diverse perspective to CBX. He has an impressive background and has worked with a broad spectrum of specialty retail and restaurant clients," said Bona. "We look forward to his leadership and creative contributions to our team."



CBX’s client base includes Wawa, Dr Pepper Snapple Group, General Mills, Kimberly-Clark, Scotts Miracle-Gro, A&P, Pathmark, Saks Fifth Avenue, Lord & Taylor, Shinsagae, Radio Shack, Walgreens, BP, Aloha Petroleum and PetroChina.