SAN FRANCISCO -- Levi's announced it has appointed Laurie Etheridge as the global lead of women's merchandising and design. As SVP women's merchandising and design for the Levi's brand, Etheridge will be responsible for the design, development and merchandising of all of Levi's women's product categories across all its regions. Etheridge joins the company from Perry Ellis International where she leads merchandising and design for women's global fashion brands, including Jantzen, Jag, Perry Ellis and Southpoint.