PacSun upgrades e-commerce, mobile sites

CHICAGO — PacSun has partnered with Lyons Consulting Group to upgrade both their e-commerce and mobile sites.



Lyons Consulting Group migrated the site onto the more robust Demandware platform and added several custom features, including thirteen third party integrations such as Gigya Social Sign in and Visa V.Me. Through this process, lyonscg produced a more flexible front-end, improved content manageability, all while creating a fun, engaging, and intuitive shopping experience when browsing either the ecommerce or mobile sites.



In addition to updating their online presence, PacSun improved their in-store presence as well. Lyons Consulting Group created a customized iPad website that allows sales associates in the stores to purchase merchandise for customers when the desired product is not available in the store.



"Because our target demographic is extremely tech-savvy, our ecommerce and mobile channels are critical to our overall business strategy," said Mondy Beller, VP e-commerce. "We couldn't be happier with selecting Lyons as our ecommerce integration partner. Lyons has exceeded our expectations in terms of speed, accuracy and overall partnership."