Newegg

ALISO VIEJO, Calif. — Buy.com has announced that Bernard Luthi, a 15-year veteran of e-commerce, technology and consumer electronics, has joined the company as chief marketing officer. Previously, Luthi was VP marketing, web management and customer service at Newegg.com.

In his new role, Luthi will lead Buy.com’s marketing initiatives, including web site experience, advertising, BuyTV, public relations and promotions. In addition, he will work closely with Buy.com parent company Rakuten on overall corporate branding. 

Have you seen the new ad campaign from Newegg.com? The online electronics retailer recently began airing spots that take aim at Best Buy the same way ads Best Buy ran back in 2009 took aim at Walmart.

New York City -- Newegg and QVC took top honors in the retail category in Compuware Gomez’s Best of the Web 2010 Awards, which honor the strongest web performers across various industries. The retail winners were determined based on the annual cumulative response time, availability and consistency of their web and mobile sites, as well as multi-step business process transactions