Brick-and-mortar retail is hot in this specialty segment
Multi-brand and vertically integrated beauty stores are shaking up the beauty industry — and growing at a rapid rate.
With hundreds of new doors opening in various formats, cosmetics specialty and vertically integrated stores, such as Ulta, Sephora, Bluemercury, NYX, Kiko Milano, and e.l.f., have grown at a compound annual growth rate of nearly 19% over the past five years, according to a report by research and consulting firm Kline. Such stores now account for an estimated 20% of total beauty market sales.