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Evaluating Retail Technology ROI
The retail industry is abound with digital innovation, with brick-and-mortar stores rapidly adopting retail technology tools, services and gadgets in order to become a more relevant part of the consumer’s day. Emerging retail technologies are poised to make a splash among retailers in 2016, but not all serve the same purpose.
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Online luxury retailer gets physical again
Online luxury consignment retailer The RealReal continues to make moves in the physical world as it seeks to simplify how customers interact with its innovative retail model.
San Francisco-based The RealReal began establishing a direct physical presence last August when it opened an office in New York City to authenticate and accept goods for sale, followed by a location this past February in Los Angeles. And it has now opened a third location focused on jewelry and watches in Chicago.

