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The social shopping experiment continues
Social media has evolved into a powerful marketing tool for retailers. But so far, social commerce is not yet a major transactional channel.
Twitter is the latest social platform to attempt to take advantage of social media’s immediacy to offer direct purchase functionality aimed at impulse shoppers.
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Neiman Marcus Q4 loss narrows; details remodeling plans
Neiman Marcus reported modest sales and a reduced loss for fourth quarter as it eyes an initial public stock offering and a bright omnichannel future.
Neiman Marcus posted a net loss of $32.9 million for the fourth quarter, compared to a net loss of $42.1 million in the year ago period.
Revenues at the company’s 43 full-line department stores and 42 Last Call off-price stores increased 4.9% to $1.17 billion. Same-store sales increased 1.9% for the fourth quarter ended Aug. 1.

