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Neiman Marcus attempts to ban phishing


Neiman Marcus has a lot invested in its brand, and is trying to ensure criminals don’t reap the profits.

In an effort to identify and block fraudulent messages from cybercriminals designed to look like communications from Neiman Marcus, the luxury retailer will deploy the Return Path Email Fraud Protection solution.

Malicious email messages may contain malware or links to fraudulent sites set up to steal personal information, account credentials, or passwords. Neiman Marcus has worked with Return Path for more than a decade to continually optimize its email program and maintain near-perfect deliverability.

“Our commitment to delivering unparalleled customer service has made Neiman Marcus one of the most recognized and trusted luxury brands in the world,” said Catherine Davis, Vice President of Marketing, Neiman Marcus. “Email fraud undermines that trust, harms consumers and our business, and it needs to stop. We are taking proactive actions to combat potential future spoofing and phishing attacks. Working with Return Path will help us to deliver a safe customer experience for all of our valued email subscribers.”

Phishing emails that imitate a retailer’s brand or domain address to fool consumers are a major threat to a retailer’s image. While a retailer may not be financially liable as in the event of a network breach, the resulting loss of sales and loyalty can be as bad or even worse. Thus other retailers should follow the lead of Neiman Marcus to protect against security incidents that occur outside, as well as within, their firewalls.

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