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And the top omnichannel retailers are ...
Retailers wondering who among their peers is an omnichannel leader have an answer.
The new Omnichannel Retail Index from the National Retail Federation and e-digital consultancy FitforCommerce identifies the top performers among 120 retailers in several key areas of omnichannel commerce. The areas include showing in-store product availability, multidevice/platform shopping experience, email and loyalty marketing programs, delivery to customer, and customer returns.
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Want it now? Social media can help
Social media has evolved into a powerful marketing tool for retailers. But so far, social commerce is not yet a major transactional channel.
Twitter is the latest social platform to attempt to take advantage of social media’s immediacy to offer direct purchase functionality aimed at impulse shoppers.