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National Football League (NFL)

  • JCP and Strahan make Giant menswear move

    A former New York NFL star is bringing his unique sense of fashion to the men's department at JCPenney.

    The retailer says it is teaming up with former N.Y. Giant and current ABC talk show host Michael Strahan (seen above with co-host Kelly Ripa) on the Collection by Michael Strahan, an exclusive brand of men's tailored clothing, dress shirts, neckwear and accessories now available in over 200 JCPenney stores and at jcpenney.com. 

  • Belk Bowl to experience Underwood Effect

    From American Idol winner a decade ago to one of the biggest names in entertainment, Carrie Underwood will add extra star power to the 14th annual Belk Bowl football game slated for December 30.

  • Under Armour promotes training as lifestyle across consumer lives

    Baltimore - Under Armour is promoting the idea of training as a lifestyle across every touch-point of consumers’ lives.

    The vertical specialty fitness retailer’s Rule Yourself marketing campaign includes TV, Instagram, Facebook, YouTube, and a variety of lifestyle, digital and mobile outlets.

  • NFL stars work out their issues for Foot Locker

    Just in time for football season, Foot Locker has launched a new video campaign starring two of the best receivers for the New York Giants.

    The New York-based specialty athletic retailer has unveiled "Thoughts," a new commercial starring New York Giants wide receivers Victor Cruz and Odell Beckham, Jr., highlighting the brand's back-to-school campaign.

  • Another retailer enters e-commerce fray

    Omaha, Neb. – The retail e-commerce landscape just got a little wider. Discount department store retailer Gordmans Inc. is jumping from operating 101 brick-and-mortar stores in 22 states to offering an e-commerce site for consumers across the country.

    The online store also offers an extended assortment beyond what's available in-store. This includes broader sizes and styles in the dedicated Levi's shop, MLB, NCAA and NFL sports team apparel and an expanded selection of holiday décor.

  • Fanatics taps SiteSpect for better online experience

    Boston -- Online licensed-sports apparel retailer Fanatics has taken website testing and optimization to a whole new level.

    Fanatics is using SiteSpect’s Origin Experiments to test more than site aesthetics, such as headlines and font color. The solution empowers Fanatics to execute a broad range of tests on new site features and functionality, such as on-site search and checkout flow.

  • Bridgestone aims to drive great futures

    While many retailers are promoting back-to-school sales, Bridgestone has come up with an alternative way to ring in the beginning of the school year.

    The company announced it is joining with Boys & Girls Clubs of America on an initiative to provide safe and productive after-school and summer space for kids and teens at Clubs in communities nationwide, with the programming and resources they need to achieve a great future.

  • As retailers profit from pyro, consumers ask which way to the ER

    Fireworks sales are expected to reach a record level this year and while reported injuries have declined seeking medical treatment is still a Fourth of July tradition for many.

    The American Pyrotechnics Association (APA) forecasts that consumer fireworks sales will reach a record level this year. Backyard fireworks have never been more popular or in more demand, according to APA, and despite the sluggish economy sales grew from $600 million in 2006 to $662 million in 2013.

  • LIDS goes old school for 20-year anniversary

    LIDS is celebrating 20 years of retail innovation with the launch of a new headwear line that will take customers back to the 1990s.

    Available at select stores throughout North America and on LIDS.com, the 20th Anniversary Platinum Collection will feature a selection of limited edition (1,995 units) fashion hats inspired by popular designs from the past 20 years. The first style in the series, the Flawless cap, was originally launched in 2003 as part of a collection inspired by recording star Fred Durst of the band Limp Bizkit.

  • The re-fragmentation of retail

    The nature of competition in the retail industry is not what it used to be. Decades of consolidation concentrated sales among a top tier of mega-retailers fueled deal-making among product manufacturers and others who serve the retail industry.

    The top 10 U.S. retailers now account for more than $1,200,000,000,000 (zeroes added for effect) and that figure swells to $1.5 trillion if the next 10 largest are include. The big have gotten bigger and will continue to do so in the near term, however there is also a dramatic “re-fragmentation” of the retail industry underway.

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