National Football League (NFL)

An ex-player NFL player has built two businesses from scratch — both focused on his lifelong passion.

New Yorkers love Cheerios. People in Nevada buy a lot of dog treats, while the residents of New Mexico are most inclined to buy cat food. A Green Bay Packers bath mat is a top seller in Wisconsin. 

Call it a tale of two pizza chains.

It’s closing time for Bebe Stores.   The struggling apparel retailer said on Wednesday, June 7, that it reached agreement with substantially all of its retail store landlords to terminate their existing leases. The cost to terminate the leases is estimated to be approximately $65 million.  

Wayfair has tapped into analytics with an unusual goal: to rank its most enthusiastic football fans ahead of the Super Bowl.    By using analytics to tap sales data of its NFL merchandise, Wayfair pinpointed its most enthusiastic team fan bases — and where they reside. The online retailer’s results are based on overall sales of licensed merchandise sold on its NFL Fan Shop during the 2016-2017 NFL season (Sept. 8, 2016-Jan. 15, 2017).  

Under Armour has brought its “brand house” interactive store format to Boston, opening a location at the Prudential Center.   With nearly 19,000-sq.-ft. of retail space across two floors, the store delivers an immersive, engaging brand experience enhanced by state-of-the-art digital displays designed to both inform and inspire.   

Just in time to kick-off the 2016 NFL season, the Carolina Panthers are giving fans another reason to cheer.   The defending NFC champions upgraded the Carolina Panthers Official Shop, the team’s official online store — a move that promises “to pro-vide Panthers fans worldwide with an exceptional online shopping expe-rience,” according to a company statement.   

Papa John’s is the most recognized brand among fans of the National Football League and the chain intends to keep it that way, announcing it had renewed its multiyear deal as the official pizza sponsor of the NFL and the Super Bowl.   In that regard, Papa John’s is permitted to use NFL logos in its advertising and conduct integrated marketing campaigns involving the NFL Kickoff event and the Pro Bowl in addition to the Super Bowl.