Mattress Firm

Not even two weeks after filing for bankruptcy protection and planning to close up to 700 stores, Mattress Firm expects to shutter more locations.

Declining sales, over-expansion and competition from online disruptors have finally caught up with Mattress Firm.

The Marketplace at Potomoc Towne Center in Ranson, West Virginia, has been acquired for $35.9 million by Heidenberg Properties Group and Strategic Real Estate Partners (SERP) in a joint venture deal. The seller was Carl Freeman Companies of Rockville, Maryland.  

To the key to omnichannel success is having access to synchronized, and up-to-date business information.   Mattress Firm is partnering with Visionet Systems to create a centralized information repository that integrates all business information across retail channels in near real-time — a move that will improve operational efficiency enterprise-wide.  

Mattress Firm has tapped a veteran energy marketing executive to head up its marketing efforts.    The company has appointed Sicily Dickenson as its chief marketing officer. Dickenson brings more than 13 years of experience in digital marketing, marketing communications, creative services and brand marketing.    

The nation’s largest specialty bedding retailer posted disappointing results on Friday for its second quarter.

Mattress Firm Holding Corp. on Friday reported a loss of $2.2 million, after reporting a profit in the same period a year earlier.

Revenue increased 48.2% of $980 million, which also fell short of Street forecasts, reflecting incremental sales from acquired and new stores.

Same-store sales fell 1.1%.

A company relatively unknown outside its home base has entered the U.S. retail market in a deal to acquire Mattress Firm Holding Corp., the largest mattress retailer in the United States.