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Gander Mtn. to undergo omni-channel transformation
Gander Mountain, the nation’s largest retail network of stores for hunting, fishing, camping and marine products and accessories, is turning to Manhattan Associates to help it enable its omni-channel strategy.
Gander will use Manhattan Associates' enterprise order management and store inventory and fulfillment solutions to create a seamless experience for its customers across all channels by giving them a single view of inventory and letting them control how and when they take delivery of Gander merchandise.
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Delivering a ‘Zero Disappointment Experience’ in the age of innovation
Many retailers have been slow to embrace technology in their broader operations, technology that has already changed the retail landscape forever – namely by empowering shoppers who are now more tech savvy than the retailers who are trying to catch up. What today’s retailers need to provide is what we at Manhattan Associates refer to as a “Zero Disappointment Experience.” In other words, ensuring that your brand delivers the same experience to shoppers regardless of their choice of engagement.