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Gander Mtn. to undergo omni-channel transformation


Gander Mountain, the nation’s largest retail network of stores for hunting, fishing, camping and marine products and accessories, is turning to Manhattan Associates to help it enable its omni-channel strategy.

Gander will use Manhattan Associates' enterprise order management and store inventory and fulfillment solutions to create a seamless experience for its customers across all channels by giving them a single view of inventory and letting them control how and when they take delivery of Gander merchandise.

"We were looking for a software company to partner with to help us through our omni-channel transformation," said Derek Siddons, VP of omni-channel strategy at Gander Mountain. "Manhattan's proven track record with large and successful omni-channel retailers was a key for us in the decision making progress. Aside from the application itself, the Manhattan team as a group demonstrated they could work with us, bring people and technology together, and deliver a true omni-channel solution.

"In a highly competitive environment where the cross-channel sale is becoming more and more important for the industry, order management and the associated in-store execution capabilities are the most critical piece of the retail infrastructure to get right," added Siddons.

Manhattan Associates has provided global supply chain solutions to excellence to more than 1,200 customers worldwide for more than 20 years. The company's supply chain innovations include Manhattan Scope, a portfolio of software solutions and technology that leverages a supply chain process platform to help organizations optimize their supply chains from planning through execution; Manhattan Scale, a portfolio of distribution management and transportation management solutions built on Microsoft .NET technology; and Manhattan Carrier, a suite of supply chain solutions specifically addressing the needs of the motor carrier industry.

"We are delighted to be joining Gander Mountain on their omni-channel transformation," said Eddie Capel, president and CEO, Manhattan Associates. "The faith they've placed in our software and our teams is a testament to our long record of product investment and project success within omni-channel."

Gander Mountain operates 121 outdoor lifestyle stores providing approximately 6.6 million sq. ft. of retail space in 24 states.

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